When it comes to getting more visitors to your site from Facebook’s paid advertising program you are going to have to make sure you use the right bid prices or you are going to end up wasting a lot of money and have nothing to show for all that money you spent on getting visitors to your site. In this article I want to show you exactly how you can figure out the amount you should be spending to get visitors to your site.The Difference Between This Source And Google AdWords…The thing that people get confused about is the fact that when you bid on traffic with Google AdWords you simply get people to your site and then you pay Google the amount that you were bidding on.In theory it works the same with Facebook! You set your bid price and every time someone clicks on your ads you are going to get charged and they will then send those visitors to your site.The problem is that you are getting different types of visitors to your site. With Google you are going to get visitors to your site who are looking for what you are selling.In most cases they are typing in keywords trying to find a solution to a problem that they are having and at the exact same time you are trying to sell them stuff that will hopefully fix the problems that they are having.But with Facebook, they are not really looking for you! They don’t login to Facebook and see if they can find your ad so they can come to your site and buy from you!They simply see your ad and because it is interesting, they click on it and come to your site.So they are a different type of visitor and you have to make sure you realize this when you are buying traffic.Here Is How To Figure Out The Best Bid Price You Should Pay So You Don’t Spend More Then You Make…Step #1 – You have to make sure you are focused on taking advantage of all the targeting options that Facebook has so you can get the best visitors to your site. If you do this you will be able to get the most qualified visitors to your site and that means you are going to make more money.Step #2 – You have to make sure you are focused on using the same bid price as you would with AdWords and adjust it as you go along.Run your ads for the same bid price that you would use with Google AdWords and then once you get some data, make changes accordingly so you can keep them optimized.
If you have a business on the internet you will probably have it advertised on networks that have the most number of users which enable you to maximize your reach. Facebook can be one of these networks because of its great numbers of active users and is interesting to note that Facebook users usually log on daily and spend a longer time on their Facebook pages than on other sites on the net.So you are making the most of these scenarios, and you set up a page on Facebook for your business so that when you have an advertisement you can lead viewers to this page. But after you have gone to all the tedious work of setting up an interesting and an attractive business page, you don’t want Facebook disabling your account because you are breaking the rules on setting up a business page.It takes a lot of time and effort to create a really attractive business page, and you wouldn’t want it to be disabled by Facebook because the rules are not met. And when your account is removed from Facebook you will not be able to create another account without approval from the social networking site.There are rules and guidelines provided by Facebook for online business owners when they create and promote a business page and these rules must be followed religiously. Facebook is not only strict in implementing rules in business, page creation and promotion but also strict in implementing advertising rules.Creating a personal profile for your business can make your account disabled and the best thing is to make it a business page because this is allowed. Facebook rules state that you have to provide your real name and other personal information when you register an account, and only one personal account is allowed.And Facebook has strict rules for running promotions on your business page and no prior written consent can make your page be removed from the social site. If you are running a promotional effort or have ads on Facebook you can publicize this on your blogs or other contents in the other networksHowever, when you advertise or promote your business page on the other networks you must not make it appear that this promotion is endorsed by Facebook. You can invite other users by being a fan to your business page or fan page.Facebook is really very strict with regards to advertisements (they really take a close look at your ads before having it approved) and the creation of your business page. If you break the rules you will risk the removal of your page and your account with Facebook and you will not be able to create another account.
It would seem a no-brainer that the world’s so-called “third largest country” would be a prime advertising medium, but that’s not necessarily the case. While Facebook may boast over 400 million users and have produced a projected $4 billion in advertising dollars for 2010, that doesn’t mean it’s necessarily the advertising gold mine it so obviously seems on the surface to be.After you’re done website building, next comes the ongoing task of website marketing, and to do that effectively-and not wastefully-you’ll need to dig a little deeper to find the truth of which online advertising sources deliver the best bang for the buck.Ads On Facebook Vs. Google SearchBefore making his well-publicized departure from the company, Google’s ex-CEO Eric Schmidt wrote off Facebook as an ignorable competitor in the online advertising game. His argument? They’re not search ads. In other words, Schmidt is saying that because the ads on Facebook aren’t derived from a user’s searches, they provide less immediate relevance to the viewer than the ads that appear alongside Google Search Results.Of course, the counterargument to that could be that ads on Facebook are distributed based on a user’s Likes and their other Facebook activity, including-perhaps most notably-the recommendations of their Friends, said to triple a Facebook ad’s effective durability. Still, it’s hard to argue that an ad appearing in direct, real-time response to a specific search is more relevant (or at least timely) to the viewer than one based on their overall profile.Costs More, Less EffectiveAccording to social media news source Mashable, Facebook ads increased in cost from 2009 to 2010 but decreased in effectiveness. The Webtrends survey from which they gleaned this data, which examined over 11,000 ads on Facebook, also found that Facebook advertising produced about half the click-through rates of traditional banner ads.For Which Demographics Are Facebook Ads Most Effective?The same Webtrends survey found that the older the viewer, the higher the click-throughs, although with a noticeable drop-off after age 65. This means that, provided your target market is not senior citizens, the older the audience, the more likely that advertising to them on Facebook will deliver.Interestingly, the survey found no difference in the click-through response of men and women.For Which Industries Does Facebook Advertising Deliver?It should come as little surprise to learn that the most effective ads on Facebook were the ones for products and services considered “fun”, including entertainment, media and blogging. The least popular campaigns on Facebook were for “drier” industries like computer software and health care.Using This Information To Choose A Website MakerMany of the website maker services online offer free Google and Yahoo search advertising integration, and many more website builder services offer free credits for search advertising on those engines. Nowadays, you’ll also find quite a few website creator services offering Facebook advertising features as well. The question is, is Facebook advertising support a feature worth seeking out in website building software or no?A website builder that integrates Facebook advertising functionality is certainly a boon to a site, but for comprehensive support with a well-rounded online marketing plan that delivers you the best chances of getting the highest click-through rates on a consistent basis, a website creator that incorporates a full selection of all the standard online advertising options-including Google AdWords and traditional display and banner ads-is best. At least for now it seems unwise to eschew any one form in favor of the other.